Are you fighting a Price War or winning the Strategic Sales Battle?
Greetings Fellow Entrepreneurs, Sales Professionals and Managers!
Is it just me or did this year simply fly by, like an illegal taxi at a roadblock?
And what an exceptional year it has been. We have been blissfully busy working with two types of organisations: Those fighting the Price Wars and those who are winning the Strategic Battles.
Those fighting the price war are despondent, depressed, distraught and demotivated. They are GATVOL of the China Factor, Commoditisation, Globalisation, Financial Turmoil, Uncertainty, Indecisiveness, Aggressive Competitors and Endless Economic woes. (Ja dit is WOES!) They are tired of battling in the trenches, cutting prices to the bone, losing margin, juggling cashflow, getting their butts whipped by the opposition and not getting their damn credit applications approved. They call us in to equip their tired troops with new sales weapons and ammunition to go out and win the war. Continue Reading
