Understand and Use The Psychology of Selling

Gain huge advantage by mastering the Psychological Sales Process and being able to influence buyer behaviour. Learn how to manage yourself, set proper goals and stay motivated.

There is a powerful psychology behind every sales interaction. You do not have to become a full-on psychologist to be great at selling. However it is important to understand the basics of human behavioural psychology. This will enable you to master your thought patterns and influence your customers thinking and buying behaviour. You will gain a much deeper understanding of typical buyer behaviour, the buying process, the sales process, the functioning of both the conscious and subconscious mind and the power of beliefs. You will learn proven Self-Management and Personal Motivation techniques to change your own deep seated limiting beliefs and deal effectively with your own de-motivation, negativity, stress and fear. This understanding will enable you to identify and change the negative beliefs held by potential customers and therefore enable you to close more deals.

The module content covers:

• Understanding the psychology of human behaviour
• The Basics of Behavioural Psychology
• The Left and Right Brain
• The Conscious and Subconscious Mind
• Why do people buy?
• How do people buy (Mapping the Psychological Buying Process)
• Customers buy YOU before they buy your product or service
• Perfecting your Selling Process
• Understanding a Customers Decision Making process
• The psychology of Objections     – why do they happen?
• How to answer the big customer question: W.I.I.F.M? (what’s in it for me?)
• The POWER of Beliefs    – how to influence your customers to buy.
• Managing my own beliefs and attitude for success